Tata Motors today announces that the Tata Nano has been crowned as the Most Trusted Brand in The Brand Trust Report, India Study – 2013. Trust Research Advisory (TRA) has released The Brand Trust Report, India Study – 2013.
The Brand Trust Report – India Study 2013 lists 1,100 Most Trusted Brands from 211 categories from among the 19,000 unique brands generated in the study. The report has recognized Tata Nano as India’s Most Attractive Brand and Most Trusted Brand in the Hatchback category.
On receiving this prestigious honour, Ms. Delna Avari, Head- Marketing Communications, Passenger Vehicles, Tata Motors said, “We are honored to be recognized as India’s most attractive and most trusted Brand by Trust Research Advisory. These awards demonstrate how customers recognize the tremendous quality and value, reflecting the incredible competitive strength of the brand Nano. We had introduced additional features in the Nano, keeping our customers central in the product development phases. Repositioning the brand Nano, backed by a strong go-to-market strategy and great communication campaign has further helped us build the consumer connect. This eventually led to building ‘Trust’ which is significant for us. This recognition makes us believe that we are on the right track of providing value to our consumers. ”